Environmental Science
8 years ago

New classifier simplifies marketing strategy selection for automobile companies.

EconTechMod
Optimization of marketing strategy’s selection process in automobile company
Oksana Yurynets, Olesya Tomyuk

Paper Summary

The article looks at different marketing strategies used by automobile companies. It identifies key criteria used by management to choose these strategies. The researchers created a simpler way to classify these strategies, making it easier for companies to plan their marketing activities effectively.

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