Social Sciences
8 years ago

New cognitive models revolutionize behavior change theories for social marketing.

Edward Elgar Publishing eBooks
Rational economic models (cognitive models)
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen

Paper Summary

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The article discusses various behavior change theories relevant to social marketing. It provides a comprehensive overview of these theories and includes real-life examples to illustrate them.