The article discusses the importance of understanding business models for new services in Business Service Management. It explains that business models provide a broader perspective on services and are crucial for service innovation. The article aims to enhance the understanding of business models by integrating definitions and frameworks from different disciplines. By reading the whitepaper, readers will gain a better understanding of what business models are and how they are used. This will help in assessing one's own understanding and working effectively with business model techniques and tools.