Business, Management and Accounting
8 years ago

IBM's CBM methodology revolutionizes business models for competitive advantage

SxI Springer per l'Innovazione
The transformation of the business model: business modelling
Giorgio Merli

Paper Summary

The article discusses how businesses can change their models to adapt to new opportunities and challenges. It explains that mapping out a business's activities and competencies is crucial for creating value and staying competitive. IBM has a method called Component Business Modelling (CBM) to help with this process.

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