New model revolutionizes decision-making under uncertainty, shaping future choices.
The expected utility model is a way to understand how people make decisions when faced with uncertainty. It suggests that individuals consider not only the average outcome but also how spread out the possible outcomes are. This model assumes that people have preferences for risk and make choices to maximize their expected utility. In simpler terms, when making decisions under uncertainty, individuals tend to weigh both the potential gains and the likelihood of those gains happening.