Economics, Econometrics and Finance
8 years ago

Firms Expand into New Markets for Efficiency and Growth Opportunities.

Deutscher Universitätsverlag eBooks
The impact of multimarket contact on the strategic behavior of firms
Silke Neubauer

Paper Summary

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The article explores why companies enter multiple markets, such as to save money or take advantage of growth opportunities. They may do this to improve efficiency, reduce market transactions, or satisfy a desire for growth.