The article discusses the progress made in protecting intangible cultural heritage in Xianning city. The researchers suggest various measures to enhance this protection, such as collecting and preserving different types of intangible cultural heritage, declaring national and provincial heritage lists, and promoting the technique of brick tea as a world heritage. They also emphasize the importance of combining the safeguarding of intangible heritage with the protection of traditional specialties and strengthening heritage education. The goal is to ensure the preservation and promotion of Xianning city's rich cultural heritage for future generations.