Business, Management and Accounting
8 years ago

Unveiling Marketing Inefficiencies: How to Save Your Firm's Wasted Dollars

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Apress eBooks
How to Develop a More Effective Marketing Strategy
Jonathan H. Lack

Paper Summary

The article discusses how to improve marketing strategies by conducting a gap assessment to identify areas for improvement. It emphasizes the importance of focusing on strategy rather than just tactics to avoid wasting marketing resources.

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