The article discusses a pilot project called AiR that aims to support innovation in the automation industry. The project developed a process called AiR Innowatch, which includes workshops and assessment tools to help companies improve their innovation culture. The goal was to create a learning-based audit process that helps companies become more innovative on their own. The project involved employees from five companies and found that the tools and workshops were effective in promoting reflection, learning, and integration of innovative practices within the organizations.