A study in Jakarta looked at how people might choose a new bus system over other ways of getting around. They used surveys and data to create a model that predicts what factors influence people's transportation choices. The model showed that cost, time, distance, and personal characteristics all play a role in how people decide how to travel. By using this model, researchers could simulate different transportation policies, like a new bus system or pricing changes, to see how they might affect people's choices. This study could help city planners make better decisions about transportation in big cities.