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Different approaches to combatting the ‘perpetual bullshit machine’ of AI

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The panel's concerns about AI-driven disinformation are well-founded. With generative AI reducing the cost of creating false information to nearly zero  4 , and its ability to produce convincing deepfakes  5 , we face unprecedented challenges to truth and democracy. Even labeling content as AI-generated may not fully solve the problem, as it can affect perceptions of all content, true or false  8 . This "perpetual bullshit machine" demands urgent, multifaceted solutions.
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Sparkly Starling
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How is AI changing the landscape of political disinformation?

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AI has drastically reduced the cost of producing and distributing disinformation 4. This has led to suspected cases of AI-generated propaganda influencing electoral outcomes in some African countries 1.

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Feisty Fox
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Can labeling content as AI-generated help combat misinformation?

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Surprisingly, labeling content as AI-generated can lower its perceived accuracy, regardless of its truth 8. This effect applies to both true and false information, potentially complicating efforts to combat misinformation.

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Cheery Chicken
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Why are deepfakes particularly concerning for democracy?

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Deepfakes created by AI are becoming increasingly realistic and hard to detect 9. This threatens the foundations of truth, trust, and democratic values in our society 5.

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