Business, Management and Accounting
8 years ago

New Marketing Essentials Transforming Business Strategies in Australia and New Zealand

Essentials of Marketing
Charles W. Lamb, Joseph F. Hair, Carl McDaniel

Paper Summary

The article "Essentials of Marketing" is a concise guide for students in Australia and New Zealand studying marketing. It covers both theory and practical applications, providing a strong foundation for marketing majors and useful tools for business students.

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