The article explores the concept of rural gentrification, comparing it to urban gentrification. It questions common beliefs about gentrification, such as it always involving wealthy homeowners or a new service class. The researchers studied households in four villages to understand rural gentrification better. They found that not all gentrifiers fit the typical mold, and class differences play a role in the process. The study suggests that more research is needed to compare rural and urban gentrification and explore differences within rural areas.