The article discusses how the Internet of Things (IoT) is rapidly growing due to advancements in technology. The main focus is on developing strategies to promote IoT businesses. The researchers suggest enhancing collaboration among different organizations and strengthening support systems to boost the industry. Despite strong government policies and market support, the IoT market still needs to shift towards more service-oriented approaches rather than being hardware-centric. The goal is to drive efficient development in the IoT ecosystem and promote industry growth through improved cooperation and support systems.