The article discusses how to conduct real world research in social settings. It covers different research approaches, such as quantitative and qualitative methods, and emphasizes the importance of selecting the right research design. The authors explain the steps involved in planning a research project, including developing research questions, choosing a design strategy, and considering ethical and political considerations. The article also delves into various data collection methods, such as surveys and questionnaires, to gather information effectively. Overall, the article serves as a practical guide for conducting research in applied settings.