The article shows that companies in industries like fashion struggle to communicate their social and environmental efforts effectively. Credible corporate social responsibility (CSR) communication is crucial for organizations to gain legitimacy in society. The study tested how the credibility of a CSR website predicts the legitimacy of a company in terms of how people perceive its actions and values. The findings suggest that being seen as credible in CSR communication can help companies gain legitimacy in the eyes of stakeholders.