Business, Management and Accounting
5 years ago

Customer loyalty programs boost satisfaction and loyalty, guaranteeing companies optimal income.

International Journal of Research in Business and Social Science (2147-4478)
Effect of customer loyalty program on customer satisfaction and its impact on customer loyalty
Salihah Khairawati

Paper Summary

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The study looked at how customer loyalty programs affect customer satisfaction and loyalty. They surveyed 110 customers and found that having a member card increases satisfaction, but discounts don't. Both member cards and discounts directly impact customer loyalty. This shows that loyalty programs like those at Alfamart can boost satisfaction and loyalty for customers.