The article explores how investors in Salem City perceive the relationship between risk and return in their investments. It discusses how different people view investing, from making money to investing in personal growth. The study aims to understand how investors' perceptions of risk and return influence their investment choices. It suggests that investors' confidence and satisfaction play a crucial role in the success of their investments. The research indicates that investors' understanding of risk and return varies, and that their investment patterns are influenced by their perceptions.