The article suggests that policymakers should reduce ineffective tax incentives that cost a lot of money. These incentives are meant to encourage certain economic activities, but many believe they are not worth the cost. For example, tax breaks for creating jobs may not be beneficial if the jobs are temporary or low-paying. The article points out that many tax incentives are too broad, benefiting people who would have done the activity anyway. It recommends stopping current tax incentives and evaluating each one carefully to make sure the benefits outweigh the costs.