The article "Marketing Research: A Practical Approach" covers different methods used in marketing research. It starts with an introduction to the research process and how to come up with research questions. It also discusses cultural considerations and conducting secondary research. The article then delves into qualitative research, including choosing participants, planning focus groups, and using various techniques. Quantitative research is also explored, focusing on sampling, questionnaire design, and conducting surveys. Finally, the article covers analyzing data, including verbal and numerical data, and how to write reports and present findings.