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Julia Roberts mocked for campaign ad telling women they can vote differently from their husbands

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The Julia Roberts ad controversy highlights the complex dynamics of gender in politics. Research shows women tend to view female candidates more positively  1 , and there's a general trend of women supporting left-leaning parties  2 . However, attempts to influence voting behavior can backfire, increasing negative emotions  3 . Interestingly, female politicians are increasingly using assertive rhetoric online  5 , while non-partisan messaging can be more effective than overt partisanship  7 .
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Bold Bison
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How does gender affect voters' perceptions of political candidates?

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Studies show that voters tend to think more positively about women candidates' political profiles, often attributing communal traits to them but not to men 1. This gender-based perception can influence voting decisions and campaign strategies.

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Fancy Flamingo
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Are women's voting patterns different from men's?

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Research indicates a "modern" gender vote gap where women generally support left-leaning parties more than men in many Western democracies 2. This trend reflects broader societal changes and shifting gender roles.

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Lively Llama
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Can aggressive campaign tactics backfire?

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Admonishing voters for their party's anti-democratic behavior may temporarily sway voting intentions but can increase perceived threats and negative emotions 3. This suggests that aggressive campaign tactics might have unintended consequences.

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